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  • Tracking

  • Forecasting

  • strategic recommendations

  • STARTUP ADVISOR

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shaping  beauty tech
products

Innovation studio

San FranciscoParis

  • Dior
  • LVMH Recherche
  • Givenchy
  • Guerlain
  • Louis Vuitton
  • Estée Lauder
  • Dior
  • LVMH Recherche
  • Givenchy
  • Guerlain
  • Louis Vuitton
  • Estée Lauder
  • Tom Ford
  • La Mer
  • Kenzo
  • Bobbi Brown
  • Editions de parfums Frederic Malle
  • Maison Francis Kurkdjian
  • Orlane
  • Boston Consulting Group
  • LVMH
  • Make up for ever
  • Tom Ford
  • La Mer
  • Kenzo
  • Bobbi Brown
  • Editions de parfums Frederic Malle
  • Maison Francis Kurkdjian
  • Orlane
  • Boston Consulting Group
  • LVMH
  • Make up for ever

we  partner closely with 4brands /  year

We partner with a few global R&D teams and leading beauty tech startups to shape the future of beauty. Providing strategic foresight, expertise in Generative AI, and tailored guidance in product development.

Partnering with TERRA means saving valuable time by accelerating your projects, boosting your team’s productivity with GenAI tools and getting ahead of the competition.

the future of perfume

A R&D team launched a new perfume research project

A laboratory was looking for a comprehensive study to identify emerging startups for the perfume industry. The aim was to gain insights into using Generative AI and new digital technologies for perfumes.

Global brand | Open Innovation | Partnership

initial request

Forecasting future opportunities

Recognizing San Francisco as the worldwide innovation hub, the laboratory sought Terra’s expertise to scout future advancements for perfume.

The goal was to forecast innovation opportunities by identifying new digital technologies.

APPROACH

Investigating outside of beauty

Scouted emerging tech startups and technologies from other industries that are poised to influence the perfume market.

Explored new health tech startups alongside emerging augmented human technologies and new discoveries in the neuroscience space.

IMPACT

“Terra helped us to identified potential partnerships with emerging startups to push the boundaries of innovation.”

Beauty laboratory | NDA-protected collaboration

Digital cosmetics manager

STARTUP ADVISOR

Enhancing a GenAI UX experience

A Generative AI startup turned to Terra for expert guidance to refine their products and identify the one with the strongest market potential. This collaboration empowered them to achieve a more focused direction setting the stage for future growth.

Generative AI | Startup | Product Partner

INITIAL REQUEST

From a test and learn product approach to a clearer vision and direction

They are leveraging OpenAI and Gladia technologies to record and analyse calls all while training the sales teams.

Strategic Product Decision: Leveraging user research and a UX-UI audit, we advised this startup to focus on their strongest product, optimizing their resources and efforts.

APPROACH

Innovative GenAI patterns and modern design

GenAI UX design: The challenge was to rethink the UX and interaction with AI. We moved away from the traditional chat interface, opting instead for pre-defined templates and questions.

Complete redesign: We revamped the chosen product with a minimalistic, professional design, incorporating future-proof UX patterns and product principles to outshine competitors.

IMPACT OF THE collaboration

“Turning our strategic vision into reality, Terra helped us make bolder moves in the Generative AI space with their strong product knowledge.”

Cockpit

Founder & CEO

What innovation experts say

  • Emeline Raymond

    Emeline Raymond

    Consumer Insights Manager

    “Terra has the expertise to spot the next big thing in beauty tech and translating into actionable strategies. Last but not least Marta is an amazing and reliable partner to work with.”

  • Myriam Desmonnet

    EMEA Corporate Innovation Manager

    “Marta excels at bridging global brands and startups, understanding the future of beauty tech.”

  • ROMAIN DAUMONT

    ROMAIN DAUMONT

    CEO, Premium wellness platform

    “We wanted a very high-end experience for our clients and Marta was exactly the right Product partner to design and achieve that level of excellence.”

  • laurie calvignac

    laurie calvignac

    International Cosmetic Expert

    “With a strong understanding of the beauty industry and trends, Terra has the ability to innovate on a global scale.”

  • Romain Eliard

    Romain Eliard

    CEO, Generative AI Startup

    “Turning our strategic vision into reality, Terra helped us make bolder moves in the Generative AI space.”

  • Bruno Pereira

    BRUNO PEREIRA

    CTO, Software Agency

    “Terra has a true digital products and Generative AI knowledge, able to see what’s coming next in the digital world.”

  • Serge Daguise

    serge daguise

    Head of Product

    “Terra successfully navigated the technical and hardware-related constraints we faced.”

Previous partnerships

  • International study for global insights

    BCG-incubated startup creating a sustainability software to reduce CO2 emissions. We lead an international qualitative study.

  • Premium wellness Startup co-creation

    A USA-based start-up disrupting the wellness industry with a holistic healing approach for mind and body. We created a mobile app and two web apps.

  • New digital clinic Mobile App

    A healthcare solution that addresses male health problems. We shaped a in-app group chat system that enabled patients feel closer to their specialists.

  • International study for global insights

    BCG-incubated startup creating a sustainability software to reduce CO2 emissions. We lead an international qualitative study.

  • Premium wellness Startup co-creation

    A USA-based start-up disrupting the wellness industry with a holistic healing approach for mind and body. We created a mobile app and two web apps.

  • New digital clinic Mobile App

    A healthcare solution that addresses male health problems. We shaped a in-app group chat system that enabled patients feel closer to their specialists.

where we excel at

  • TRACKING

    We share news and we track new beauty tech innovations from global and emerging startups.

  • FORECASTING

    We scout new technologies and startups in the Silicon Valley and worldwide, identifying new opportunities. We forecast the future of Beauty Tech with 4 reports/year.

  • AD-HOC STRATEGY

    We create ad-hoc studies highlighting future beauty tech business opportunities and strategic recommendations both for short-term and long-term innovations.

  • STARTUP ADVISOR

    We empower beauty tech startups with strategic guidance on product vision, product development and product best practises.